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Form views

See how many people opened your form and sent it, by link, QR code and website embed, and which page and UTM tags each request came from.

Is the QR code on the counter getting used? Did adding the form to the website make a difference? Form views answers that.

You'll find it in the editor's Getting in step: the web form card shows the totals, and Set up the form → has the breakdown. For the Last 30 days, it shows views and requests sent from:

  • The link you shared by email or text,
  • QR codes,
  • Website embeds, and
  • the Chat bubble on your website (once someone has used it; see Chat bubble for your website).

Views by your own team aren't counted, so testing the form doesn't skew the numbers.

Reading it: lots of views but few requests usually means the form is too long. Try hiding or pre-filling fields: see Form fields.

Where each request came from

Every web form request also remembers where it came from, so you can tell which ad, email or page brings in work:

  • The page. For a form on your website, the page it's embedded on (the embed code includes a one-line script that tells the form). For a link, the website that linked to it.
  • UTM tags. If the page or your form link has tags like ?utm_source=newsletter&utm_campaign=spring, they're kept too.

Your team sees it on the ticket under Created by as Came from. Requesters don't see it. To add it up, use ↓ Export and tick Came from page and the UTM columns. Tagging your own links is easy: add ?utm_source=flyer to the form link you print on a flyer, and ?utm_source=facebook to the one you post.

If you embedded the form before November 2026, copy the embed code again to get the page as well as the tags.

Related

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